Saturday 18 February 2017

Studio Brief 1 - Average body size research

yougov.co.uk
The survey that was carried out found that the ideal dress size was shown to be a size 12, but the actual average dress size in the UK is a 16. When closely looking at the age groups, those aged 18-24 years old chose dress size 8-10 as the ideal to be. This may have been influenced by advertising as the majority of fashion adverts have this age group as the models, so the expectations may be to match the visual appearance of these. In contrast to this, the older women may think in a more realistic way about their body size.


(AMA) Association of Model Agents
The requirements for models are very strict and after researching into I began to realise why many people felt pressured about not having the 'desired' body image. 
Requirement for female modelling:
- 5ft 8 inch minimum height
- 115-130 lbs with slender build 
- 32-34 inch bust
- 26 inch waist
- 35-36 inches around hip 
- age 16 to 21

Requirements for plus size modelling:

- 5ft 7 inches minimum height
- size 8 to 12
- 20+

All of these requirements are very particular on the young age, implying that a woman are only seen to be attractive when youthful. 
The requirements for plus size modelling still fall way below the actual average size of women in the uk. This shows that the media does not show an accurate representation of the reality of women's body sizes.

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