In order to start with an essay strucrture I collated all of the research i had done and began to group it into relevant sections that could build up paragraphs.
Essay research
·
Support for
progressive politics is far more visible in the creative community than
pro-Conservative messages are
·
Surveys reveal
that not all creative people are left-leaning
·
On
April 20, just two days after the snap UK election was called, a poll went up on Design Week. It asked: “General Election 2017: how will
designers vote?” Of
those that responded (less than 1% of all UK designers, if you go by the Design
Council’s 2010 estimate of the size of the industry), nearly half – 46% – intended
to vote Labour. Collectively with the Lib Dems and the Greens, progressives
made up 66% of the responses. Granted, only 574 took the poll, but that overlap
in the Venn diagram of designers, Design Week readers and poll-takers suggests
that yes, the industry at large does consider itself politically leftist. But
maybe the more interesting statistic to come out of the poll was that almost a
fifth of these respondents said they’d be voting Conservative.
·
Supermundane
released a downloadable ‘Open your eyes to the Tory lies’ poster series which
would have been seen by a large number of people, heavily influenced by the
design work of this design practice
·
Wealth of
anti-Conservative design, but a lack of pro
·
“all graphic
designers, like all creative people, are somehow politically progressive” –
Steven Heller
·
when
right-leaning designers or projects do get media coverage though, it’s usually
negative or loaded with bias against the politics
·
‘Perfect Day’ are
the design agency that did the conservative logo branding, the green tree and
then the union flag tree
·
“I felt ashamed and I felt
guilty,” said Pentagram
partner Marina Willer on Eye’s website, a
week after the UK made its decision to leave the EU, “because I knew that as
designers we could have done so much more to avoid the fiasco of Brexit.” – this
shows the power of graphic design and the messages that can be spread using the
visual impact
·
·
The importance of Branding in Modern Political
Campaigns
·
Using logos came in 2008 with Barack Obama’s first presidential
campaign
·
The ‘O’ resembled a road and gave people the
impression that Obama wanted to ‘lead us into his vision of the future’
·
It was thought to be successful because the logo was
“designed by a political outsider – and it shows” – Pappas MacDonnell
·
Also the poster design by Shepard Fairey had the same
strong appeal for people as the Nike swoosh
COLOUR SCHEMES
Clean New World – Maud Lavin
Emotional attachment
Anyone
who sells things for a living, online or offline, should know, love, and live
these principles:
- Reciprocity – when someone gives us something we
feel compelled to give something back in return
- Commitment & Consistency – people will go to
great lengths to appear consistent in their words and actions, so with a
sign up they are more likely to purchase from you
- Liking – more likely to say yes to a request if
we feel a connection to the person making it, e.g. telling a personal
story, models people like
- Authority – people respond to authority, scientific
research/proof,
- Social Proof – we tend to like things just
because other people do as well, whether we know them or not
- Scarcity – people are highly motivated by the
thought that they might lose out on something, deadlines, out of stock
announcements, limited edition etc. This may be something that politicians
play on to get people to decide to vote for them
The
World Wildlife Fund is a brand known for its controversial and fear-inducing
imagery, a method that shows to be powerful and instantly makes the audience
stop and think about what is being said and alongside a strong visual, the
message will cause the audience to react appropriately to the threats.
Essay structure
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