Module Evaluation

CoP 1 has allowed me to understand the importance of contextual knowledge in order to develop successful design treatments. The lecture programme on visual communication was a topic I engaged particularly with as it allowed me to see what my role as a graphic designer is within society and the amount of impact the work can have.

Feedback was something that I realised the importance of too late into the module – time manage-ment needs improving. If I had asked for feedback on my ideas sooner, I could have started the de-velopment work with a lot more ease and understanding of my aims for the final outcomes. I do think that the concept of concentrating on the feelings that clothes provide has successfully fulfilled the needs of the brief and the client.

The idea of using a colour scheme to reflect the feelings of the particular category of clothing fulfils the brief of taking away emphasis from the models in advertising as ‘according to Groesz, Levine, and Murnen’s (2002) meta-analysis, women are significantly more body dissatisfied after viewing thin-and-beautiful media images.’ The decision to not include any models in the advertisement concept works in a positive way so that Topshop can show the audience that there is no desired body shape suitable for the clothing.

To develop the concept further, the presentation of the clothing on the poster could be developed so that it looks more natural and less like the shape of a human figure. This could be achieved by hanging the clothing on hangers for display purposes as currently there is still part of the silhouette showing the size of the model that would have been wearing the clothes.

The choice to include a phrase on each of the posters works well to highlight the design concept and how it is focused on something other than the look of the model in the clothes. It would be interesting to take away the tagline and see if people could suggest which theme the colour scheme was aiming to represent.