In response to the feedback received on the mock ups, the pattern (fig.1) was developed further so that a larger colour scheme could be used. It was suggested that a larger colour scheme may give a better idea on the feeling that was trying to be portrayed to the audience. The colour schemes were expanded and each category now had 6 colours (fig. 2) to represent the particular feeling that was trying to be portrayed.
It was also decided that it would fulfil the brief to a higher level if the line weights were also varied - showing the diversities in body sizes that will look good in the clothing.
The patterns that I decided to use was the last one - tessellation works well to show variety and diversity, similar to body sizes.
The development process was mainly focused on the layout of the posters. I tried the patterns as a full background (fig. 3) and then with the image slightly off centre (fig. 4). This looked too busy and I don’t think any aspect of the design was appropriately focused upon. Placing the pattern the whole length of the right and with the image looked effective, but the white space didn’t serve a purpose and therefore just looked off balance. I then experimented with the different ways in which the writing could be located on the page. Figure 5 has the small writing across the bottom, ensuring that the audience is aware of the purpose of the campaign but that the visuals act as the main focus. This was then developed further in figure 6, but the rearrangement works better.
It was decided that it worked best to have the image smaller in the bottom left, the pattern along the majority of the left side of the page and then with the writing surrounding the pattern and facing inwards (figure 7).
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| fig 1 |
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| fig 2 |
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| fig 3 |
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| fig 4 |
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| fig 5 |
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| fig 6 |
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| fig 7 |
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