Studio brief 2: Final Outcomes

The final outcomes successfully fulfil the brief as the focus on the models body has been removed. The idea of using a colour scheme to reflect the feelings of the particular category of clothing fulfils the brief of taking away emphasis from the models in advertising as ‘according to Groesz, Levine, and Murnen’s (2002) meta-analysis, women are significantly more body dissatisfied after viewing thin-and-beautiful media images.’ The decision to not include any models in the advertisement concept works in a positive way so that Topshop can show the audience that there is no desired body shape suitable for the clothing. As previously discussed, it was thought that advertisements were used to spread the socially constructed idea that "physically attractive individuals are perceived by most to be socially more desirable", something Topshop had been previously accused of promoting. The brief was created so that the morals of Topshop could be positively displayed, in hope that the negative associations would be removed. 

The solution is suitable for the target audience who were thought to be looking for clothing that is reasonably priced, fashionable and high quality. The colour fulfil design works to show that it is in line wit the current trends, but the use of white space maintains a level of class which represents the high quality of the items of clothing. 

The choice to include a phrase on each of the posters works well to highlight the design concept and how it is focused on something other than the 'young, thin, white' models usually part of fashion campaigns. The text layout is effective because it is placed in a way that allows it to act as a frame to the pattern design, ensuring that it is seen to be the main focus on the outcome.