Tuesday 24 April 2018

Visual investigation: Brand Guidelines

In order to design a Green Party campaign poster that will be seen to be official and recognised, the branding guidelines will need to be followed. The Green Party have released a PDF containing all of the information on logos, colours, layouts, font sizes etc. that must be used when publishing anything relating to the Green Party. These branding guidelines will need to be followed when trying to apply the design strategies that have been discussed in the critical writing. 


The pdf is really in detail and easy to follow, it highlights the way in which each different style of campaign or release should be presented to keep the visual style consistent. I will need to decide whether to use 'The Green Tag' or 'TheHashtag' on the poster, depending on which best communicates the idea and supports the visual. 


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