Visual investigation: Initial ideas

Thoughts:

• recycled paper
• facts and figures
• increase in deaths
• increase in child asthma
• research into what is causing it 
• image or illustration?

Ideas:

'Invisible' mask 

An idea to highlight the invisibility of air pollution and how it can affect someone everyday without realising is to use the mouth masks that block pollution, but in a high fashion way as opposed to a more dramatic and dark approach. Using the work of Karen Walker on 'anti-pollution' as inspiration and a way to demonstrate the kind of effect that I am aiming for, I have edited over the images so that it shows how this idea could be developed if decided to. As Brixton is a trendy part of London, it seemed interesting to explore the more aesthetic side of pollution and the concept of how it should become part of our everyday decision and considerations to either avoid areas of high pollution or to wear the available devices so that less harm is done to your health. 

The colour of air pollution 

Another idea to present the air pollution problem is to play on the fact that it is invisible. Through the use of something well known like a Pantone colour swatch, the colour section of this could be removed so that the location in which it is held up in will appear no different. This will communicate the fact that air pollution is invisible to the eye but very visible to the Green Party as an issue that needs to be tackled.

Making the invisible, visible

This idea uses some of the poopular locations within the Brixton/Lambeth area which on a sunny day seem very appealing and lots of people visit. The idea is to visualise the air pollution in a really gloomy and unappealing way so that the viewer questions why that particular area has been placed on a smokey background. This takes the invisible issue of air pollution in Brixton and makesit very clear to the viewer exactly what Green Party as a political party is working on improving.