I started to gather the content using a google document so that I could access it wherever I was and constantly be adding to it. It was very useful because it allowed me to write a to do list on the document and then tick off as I completed each of the tasks. I started by gathering the links of interest that I had found from reading through the different design websites and scrolling through Instagram. I then contacted a couple of the designers as I thought that this was a priority because they would need as much time as possible to reply.
Initial links to research:
Images:
The magazine would require high quality images, so I gathered these and kept them organised and easy to access when it came to the design process.
Final content:
Inside back page left
Front page
Response
design as a communication of response not reaction
Play In Our Everyday
That’s Mucho Flow
TypeEmoji: Sf Ghost
Disrupt The Male Gaze
Make Some Noise
Reflect Us
#Deltadatingwall
Sans Forgetica
Contents page
Play In Our Everyday 4-9
That’s Mucho Flow 10-15
TypeEmoji: Sf Ghost 16-19
Reflect Us 20-21
Make Some Noise 22-23
#Deltadatingwall 24-25
Disrupt The Male Gaze 26-29
Sans Forgetica 30-33
Play in our everyday
Exploring ways to encourage play in our everyday
interactions. Play rejuvenates creativity, but a lack of time limits our ability
to engage in play.
So what if everyday objects encouraged play through their
use?
The project ‘Play’, stemmed from an interest in the benefits
of acts of play and noticing “a distinct lack of opportunities [for them] in
adult life.” Searching for places to disrupt our play-less routines, Charlie
identified “drinking from a vessel as a universal moment in which we break up
our days.” This provided the perfect space to create “an opportunity in time to
explore and express”, and to reimagine it as a moment of play. Developing a set
of bottles that would encourage play through their use, Charlie also produced a
series of shoots to explore further “the ways in which people could potentially
interact not only with these objects but also with each other.”
“I try to keep my practice as free from boundaries as
possible as I like to create what feels right and what feels true to … each of
the projects.”
That’s Mucho Flow
To allow
for a small community to seek for the unknown in a realm where new ideas are
rarely brought to life.
It is a
festival built upon the will to make. A thrive to allow a small community to
seek for the unknown in a realm where new ideas are rarely brought to life.
That's Mucho Flow: a two-day-long festival that bridges the notion of what is
the state of the arts in music together with what it is to question what it is
acceptable as a trendsetter. It is the significant other that is beyond: the
gap between what it is believed to be set truth; the gap that can be fueled
with triggers that ignite emotion. The acute typographical tone re-discovers
itself in each and every moment where it needs to perform. It is the
responsiveness of the type that ignites flexibility, and the repetition sets
the electronic and intense tone of the whole narrative.
A set goal
to build a strangely visceral festival in an urban area that resides precisely
in a big city while in the outskirts of the main cultural capitals of Portugal:
Guimarães. Mucho Flow is a playful game of words that do not exist in the
Portuguese vocabulary: Mucho is Spanish while Flow is anglo-saxonic.
The
designers created the rules for a Mucho typeface, a fluid set of layouts and a
vivid accumulation of contemporary visual languages to build the grit, the
fuel, and the guts to build the architecture for one to enjoy a groundbreaking
festival in small village where electro, indie, and hybrid musical languages
reach their fans.
‘I’ve always believed you should question everything’
TypeEmoji: SF Ghost
typEmoji is hybrid typefaces of type and emoji. In 1982 it
was suggested to use emoticon as a mean of assistance, the pictograph has
always been cheerful to make people feel better. The tone of it has never
changed. typEmoji suggests a subtle nuance to avoid from being always playful,
as if we don’t speak to each other with a smile all the time.
typEmoji explores our rapidly changing modes of
communication, adding an element of fun to typography, which can often be a
pedantic area of design. The language of emojis has integrated itself into our
everyday forms of communication, its iconography has become an instantly
recognisable form of expression since its invention in 1982.
“Whenever I start to design, I endeavour to find out new and
unfamiliar styles to communicate an idea.”
ReflectUs
“We wanted a design that was simple and clear, yet striking
and bold. The design hits all the right notes and offers a freshness that
amplifies our vision.”
ReflectUS is a nonpartisan coalition of eight leading
women’s political organizations working together to increase the number of
women elected to office. The branding has been designed for the partnership
that will help raise its profile, extend its reach and make an impact as a record
number of women are poised to run in the 2018 elections.
Women represent 51 percent of the U.S. population, but at
present make up only 19 percent of Congress, 25 percent of state legislature
officials and 20 percent of locally elected positions. ReflectUS brings
together Empowered Women, Higher Heights, IGNITE, LatinasRepresent,
RepresentWomen, She Should Run, VoteRunLead and Women Influencers Network as
they work to achieve gender parity. The initiative allows the organizations to
combine their unique resources and know-how to help more women to run, win and
serve, and to create a pipeline of qualified, experienced female public
officials.
The branding is powerful and engaging, and establishes a
cohesive identity for the coalition. The logotype is set in Centra No.2,
customized with cuts that make it dynamic, and is accompanied by a strong
graphic treatment that layers words over images. The program includes the
design of the ReflectUS website, which invites visitors to get involved and
acts as a gateway to the constituent organizations.
“Conveys the urgency of the movement”
Make some noise
In response to the USA election day, a series of posters were
released to communicate the power of voice. The message emphasises that it is YOUR voice
that counts as there is a lot of NOISE surrounding the
topic and there is a power involved in all of us. Through the use of colour,
the print evidences that it is focusing on the American Elections without
having to explicitly state it and the use of a social media platform such as
Instagram allows the target audience to be broadened to the younger generation
who really importantly need to have a voice.
A few words …
“I usually don’t talk about my work as I don’t want to push
it in one direction.
It should stay readable by each person … it does work differently
depending on who is looking at it. And that’s what language is about. It
includes a lot of interpretation.”
#DeltaDatingWall
The campaign takes the idea that there’s nothing like a
selfie in a far-flung location to give your Tinder profile a leg up on the competition.
Delta Air Lines helped New York singles get that match-scoring travel shot
without ever leaving the city with #DeltaDatingWall by taking something that
the target audience of young New Yorkers cared about - a better dating profile,
and a better dating life - and used it to showcase the strength of Delta’s
global network.
The wall was inspired by some hard data about dating. Dating
profiles with travel photos are more likely to attract potential mates. 62
percent of men and 74 percent of women want a partner who shares their travel
interests, and 1 in 3 singles ranked travel as a top priority in 2017.
The Dating Wall combined data, social, outdoor, and IRL
experience with the hottest dating app in a user-friendly, and useful way. It
earned praise from the media, with over 200 million media impressions and 16
million impressions on Twitter… and maybe actually made love happen.
Don’t disrupt the
male gaze
Celebrating women’s bodies has become the central pillar of
practice: one which could easily be defined as an ongoing exercise in “putting
women on a pedestal, celebrating all their beauty and strengths.” Stemming from
a desire “to live in a world where people value themselves independently of the
male gaze,” these depictions also have a critical edge, interrogating how we
are conditioned to see women and their bodies.
The illustrations and paintings are therefore the result of
a reflexive attempt to “understand just how much the male gaze has influenced
my own perception of the female form and [to] free myself of it.”
Sans Forgetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ
‘Memory is the mother of all wisdom’
Aeschylus (c, 525-456 BC)
Sans Forgetica is a font that has been scientifically
designed using principles of psychology to improve retention of written
information. Sans Forgetica is an attempt to address this somewhat ironic flaw
of design. By disrupting the flow of individual letterforms, readers are subtly
prompted to increase their focus on the text being communicated. Multiple test
undertaken by RMIT’s Behavioural Business Lab have confirmed that the effect of
this is to increase memory retention of the text in question.
The font works using principles of psychology, fused with
type design, to create a condition known as ‘desirable difficulty’. A desirable
difficulty is an obstruction to a learning process that requires a considerable
but desirable amount of effort, therefore improving retention and recall of
information. The visual distinctiveness of the font causes the readers to dwell
longer on each word, giving the brain more time to engage in deeper cognitive
processing, thus enhancing retention of that information.
Inside back page left
‘You should listen, learn,
and be present’
‘Being engaged as a designer
means being engaged as a
citizen first’
Sam Holleran
Inside back page
right
Hannah Rice
Leeds Arts University
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